“I used to hear from people in other industries that hereafter only films like Baahubali will succeed. I think that notion is wrong, and two great examples are right here (in the roundtable). Be it in Vipin’s Jaya Jaya Jaya Jaya Hey which especially peaks in the big fight in the second half or Ratheesh’s Nna Thaan Case Kodu, which leaves you in splits, these films were celebrated,” says Vinneeth, adding that since people were focussing on thrillers and mass films, he felt confident while releasing Hridayam because it gave hope and joy to people.
While he agrees that a large family section still prefers OTT, he wants to bring the audiences back to the theatre, especially people between the ages of 60 to 70. He says, “Theatre-goers are often people who are aged up to 40 or 50. But when I watched Ponniyin Selvan I in Chennai, I saw many people above 60 and 70 years of age coming to the screens. This is partly because they are a generation who grew up with Kalki’s novel. When I saw them, I thought we have to find a way too, we should make a film that can bring this set of audiences back.”
